It's not every quarter, but it's steady and that spells absolute disaster for US car manufacturers:
https://www.coxautoinc.com/insights/q3-2026-ev-sales-report-...
US car companies have been protected and bailed out too many times and are now not only completely uncompetitive on the global market, but set up to be completely demolished as EVs take over.
Their bad leadership and overall inefficiency mean that either investors are going to pay a massive price, or US consumers are going to pay a massive price. If we keep on pushing up consumer costs by propping up bad manufacturers with protectionism and bail outs, the US's entire economy is drug down by that.
There needs to be some creative destruction, ruthless culling of the least efficient manufacturers, so that their best workers can go to the better manufacturers, if the US is ever going to be a top tier car manufacturer again.
I hadn't followed just how bad US manufacturers were failing at EVs the past two years, what with all the other disasters unfolding, thanks for the wake up call. Two years of wasted time, of the US falling even farther behind... such a massive fail and yet not the most massive.
[–] CharlieDigital 1 day ago
[–] hnav 1 day ago
While most others are wasting money on failed forays into the EV market, Toyota has quietly made their entire fleet (modulo trucks) hybrid.
At this point anyone can design a chassis to accommodate a skateboard battery and some drive motors. The only thing Toyota would need to wholeheartedly jump into EV is the supply chain and production capability for big battery packs. Admittedly this is a biggie, but don't discount the possibility that batteries are not at the end of their evolution and early entrants might get burned by some new chemistry or form factor.
[–] chii 1 day ago
the iphone is an outlier imho, and i dont think EV will replicate this.
The manufacturing capacity of batteries in china will continue to be a dominant force, and prevent competition in other countries from really setting up properly.
Not to mention the chinese EV giants have the R&D budget to be the ones to discover new chemistry.
[–] CharlieDigital 20 hours ago
China will have a critical mass of research, scientists, manufacturing, engineers, and the right government buy in to stay ahead because there's so much demand.
[–] fromwilliam 1 day ago
[–] panick21_ 15 hours ago
They are surviving because of massive scale but they are losing ground.
> The only thing Toyota would need to wholeheartedly jump into EV is the supply chain and production capability for big battery packs.
So the only thing they need is the hardest part of the supply chain. At Toyota scale building that supply-chain is fucking gigantic. It takes a decade to build that.
All the battery companies already have large multi-year of-take agreements. And they are not building massive new capacity without new demand.
> but don't discount the possibility that batteries are not at the end of their evolution and early entrants might get burned by some new chemistry or form factor.
We haven't seen new form factors in many decades.
As for chemistry, everybody is working on that. Toyota has burned billions and achieved nothing.
Yes new chemistry are constantly coming in, but the reality is, each new chemistry innovation needs a decade or so to scale. And it mostly builds on existing supply chains and suppliers.
Take a look at things like silicon additives, they have been talked about for a long time, and it has been increasing. And it will continue to increase, but its not a magical pill that makes all existing battery factories obsolete.
Battery companies sell their new state of the art batteries to their long term partners first. And those partners are the first to learn of new innovations.
[–] hnav 11 hours ago
Tesla is stuck with a cylindrical battery supply chain because they built that out. Basically their undoing since their cars are crappy enough where they need to compete on price alone. They give away their margin by buying 3p prismatics for their bottom end offerings. So being first can and does burn you badly.
[–] Root_Denied 1 day ago
I'm not sure where they think the market for this exists in sustainable numbers.
[–] kalleboo 1 day ago
[–] conductr 16 hours ago
[–] kunai 1 day ago
It is genuinely insane how divorced SV is from actual people and reality.
[–] panick21_ 14 hours ago
And that SLS launched first isn't surprising it started to get 2 billion $ a year funding long before SpaceX had any money to invest in such projects.
And what matters for a rocket isn't 'first to orbit' that's only how idiots compare rockets. What matters is first 10 or even 100 flights.
And as for R&D, fine do R&D, but you still have to produce what actually sells. The simple fact is, hydrogen cars, either fuel cell or ICE are rounding errors. They have been rounding errors for decades and have made essentially no progress despite 50+ years of continuous government funding and R&D.
They are not just doing R&D, they have literally spend marketing money demonizing EVs. They have encouraged and leaned in to all government lead efforts to delay the EV industry. They have lobbied for regressive legislation. To act as if 'all they do is some nice R&D' is pathetic.
Toyota has not done like Tesla and invested in infrastructure, like hydrogen fuel stations. Because they know this is delusional and will never happen. Their hope has always been that government is going to build all the infrastructure for them, and pay for their R&D. They have been grifting government R&D money for literal decades. Even while with just a fraction of that money the EV industry was established. They have been lobbying Japans government for decades and have used that to prevent more beneficial R&D and infrastructure investment.
And Toyota is barley even selling these 'diversified portfolios'. Go and actually try to buy a hydrogen ICE or hydrogen fuel cell cars. In literally 99.9% of the world you can't buy them.
Hydrogen is a pipe-dream propped up by government budgets and anybody that believed in its wide deployment in 2000 was a moron, anybody that still believes in it in 2027 is straight up delusional. So if anybody is divorced from reality its you.
[–] BLKNSLVR 1 day ago
[–] Tanoc 3 hours ago
[–] CharlieDigital 1 day ago
> It's a shame __________ didn't lean harder into EVs
That's the story with just about every "legacy" manufacturer because they don't understand the existential nature of the shift; it doesn't feel real while their ICE are still their money maker.[–] atombender 21 hours ago
Nissan seems to be scaling back their EV push in the US, though — but not in Europe, as far as I know.
Nissan is also making EVs for the Chinese market, which are not being exported anywhere else.
[–] _heimdall 1 day ago
Its absolutely possible that they did all miss the boat, but even the stats just in this thread point to a drop in EV sales and economic challenges with regards to price and demand. The Chinese keep prices low with very low labor costs and subsidies from a totalitarian government, our goal isn't and shouldn't be to compete with that on price.
[–] defrost 1 day ago
Lower labour costs per hour can be balanced against lower cost of living for workers.
Industrial Policy Spending for China’s EV Sector (subsidies) have dropped from $13,800 USD per vehicle in 2018 to $4,700 USD in 2023 and are less today in 2026.
How do these subsidies compare to US subsidies to the fossil fuel oil and gas industry?
[–] _heimdall 12 hours ago
The oil industry is irrelevant here and feels more like a whataboutism deflection. We can debate the oil industry, based on your comment we'd likely agree on much of it, but that's a separate discussion.
[–] Telemakhos 16 hours ago
[–] _heimdall 12 hours ago
And they do have plenty of flaws to call out, though living in the US today I don't want to throw stones in a glass house...
[–] nixon_why69 1 day ago
[–] _heimdall 12 hours ago
The company would not exist as it does today without such funding.
[–] nixon_why69 5 hours ago
That's.. completely sensible? Don't we all want a world with lower carbon emissions?
[–] j2i3jl23ij4 1 day ago
[–] 9dev 1 day ago
[–] Eueudhsbsj32 1 day ago
[–] Danox 1 day ago
California accounts for roughly 35% of all U.S. EV sales, though some estimates put its share near 40%.
[–] epistasis 1 day ago
The Big Three have not figured out how to make compelling EVs, without a doubt, but it's not the technology that's the problem, it's the leadership's product choices and failure of implementation.
Meaning that the entire industry will be pushed farther and farther behind in the race, only to be completely disrupted.
This will happen far slower than the transition from Palm to iOS-style phones, because the lifetime of cars is far longer than phones and are far larger investments, but the trend is inevitable. EVs are superior on so many different fronts that there's ~0 chance that gas and diesel engines persist except for a tiny fraction of future market share.
US manufacturers are trying to delay the transition as long as possible, which only ensures their own doom.
[–] CharlieDigital 1 day ago
Koreans look competitive. It's interesting that the later the entrant to the market, the faster they are to adapt.
[–] nikanj 1 day ago
[–] jemmyw 22 hours ago
Your comment would be like if 85% of the market was EVs and you said that cars with manual transmission are still doing great, better than autos.
[–] double0jimb0 1 day ago
[–] mathgeek 18 hours ago
[–] toomuchtodo 1 day ago
Wyoming‘s population of 600k people is less than one percent of total US population, for example. Californians buy about half that number of EVs per year (~300k-400k).
[–] wat10000 1 day ago
[–] toomuchtodo 1 day ago
The future is affordable, well built Chinese EVs. They already have the capacity to build 50M EVs per year, more than half of global total light vehicle demand. They are currently exporting ~12M/year, and constrained only by there not being enough marine car carriers available to ship more. They are building more car carriers to ramp exports to the world. How long would it take the US to learn how to build 10-20M EVs per year? A decade, probably more, on current trajectories, during which Chinese automakers will continue to ramp. “Build the machine that builds the machine.”
[1] https://news.ycombinator.com/item?id=48586250
(the US sold out its future in this context for globalization and shareholder returns, unfortunately)
[–] wat10000 1 day ago
[–] toomuchtodo 1 day ago
Here’s mine:
Interactive: Visualizing Median Income For All 3,000+ U.S. Counties - https://www.visualcapitalist.com/interactive-median-income-u... (blue is better, red is worse)
(assume 45k-$50k new vehicle price in the US, back out to the income needed to support a payment at current interest rates on a 5-7 year term, which is roughly $500-$1000/month, which is why auto loans are currently defaulting at record highs)
/r/dataisbeautiful: USA auto loan delinquency rate from 2000 to 2025 - https://old.reddit.com/r/dataisbeautiful/comments/1ueked2/oc...
[–] wat10000 1 day ago
Here's a table of states with median, top 20%, and top 5% figures: https://beforeview.com/income-percentile/state
Mississippi, the lowest one on the list, has a top 5% at over $200,000/year. That's ~150,000 people in households who can comfortably afford a nice new EV, in just one small, poor state.
The states defined by the Census Bureau as being in "the midwest" (a subset of "flyover states") contain about 70 million people. The top 5% would be 3.5 million people who can afford a nice new EV. And this is conservative: someone in the top 6% can probably afford one too, but I'm not counting them, and there's plenty of "flyover state" territory beyond the midwest.
California is big enough and rich enough to have a huge amount of market power. But it's not so big and rich that it makes 100+ million Americans in the middle of the country completely irrelevant and ignorable.
[–] 59percentmore 19 hours ago
Cool, build rail and solar.
[–] MisterMower 1 day ago
[–] toomuchtodo 1 day ago
[–] lesuorac 1 day ago
Try two generations. I think it was obvious since the oil shocks that fossil fuels were not a good bedrock of the economy.
[–] pjc50 1 day ago
Solar panels are an even more remarkable example of compounding a thousand different 1% improvements.
[–] mrguyorama 1 day ago
But they aren't really. In terms of efficiency, a 2x increase is a lot yes but the thing that has finally made them really viable is simply the cost dropping like a rock.
I don't care if I have to buy 2x as many solar panels when they cost as much as a fence post.
That cost reduction was entirely investment into production capacity. None of that couldn't have been accomplished decades ago.
That's the saddest part. If we had been adults in the 70s, we could already be done the green revolution basically. We could have seriously prevented global warming.
But a bunch of idiots rejected that and instead voted for people who doubled down on fucking up the middle east and burning liquids.
[–] epistasis 1 day ago
PV entrepreneurs are the real heroes of the climate movement, IMHO. They figured out markets that would have enough demand to push forward with developing the tech. Germany's government is a major hero too, they pushed the tech forward so far at a crucial time. Then China took up the mantle.
Both supply and demand need to build together for the industry to grow. Government subsidies played a huge role in accelerating this, and will have paid for themselves so many times over. We're going to live in a world of super-cheap technology thanks to the modest tax-cut-based investments of governments the world over.
It does suck that so many powerful people were against the obvious-in-retrospect good idea of solar PV, but I'd love to focus on all the heroes that pushed through anyway and made it happen. They deserve a lot of thanks!
[–] k_g_b_ 1 day ago
As you said, subsidies played a huge role. Look at the timeline when Germany and then Spain set up their subsidies and the following ramp up in PV production.
Sure, it was an idea at the right time, but the right time needed decades of political groundwork.
While the entrepreneurs deserve some credit, they generally got cash. The movements got massive backlash by conservatives and some got terrorism charges for protesting non-violently.
[–] epistasis 1 day ago
With the strangle hold that these industries have on getting the government to bail them out, we are in a really bad position on the national level. We have let bad politics and weak management override good economic decision making.
[–] heresie-dabord 20 hours ago
That said — let's be realistic and dispassionate.
> There needs to be some creative destruction, ruthless culling of the least efficient manufacturers, so that their best workers can go to the better manufacturers, if the US is ever going to be a top tier car manufacturer again.
Inflicting job losses at that scale is not going to happen. US protectionism (a euphemism for ahem current federal initiatives) is alive and well. The legacy US auto makers have a huge domestic market and their survival is a primary motive for the US trade/tariff war. (Does the thoroughly corrupt administration face any comeuppance? That is a different discussion.)
The lack of EVs has not been a pivotal concern of voters. US voters want cheap fuel. Affordability was a fundamental concern for voters. The mid-term election result is not about loftier environmental goals.
> Their bad leadership and overall inefficiency
Yes, "an American vehicle" is known for grotesque size and high cost of maintenance. And now after two years of a despicable administration, "an American vehicle" is also a Trump-Miller-Hegseth-Bessent-Lutnick-Musk-*.arsehole symbol.
Even so, Tesla sales success is real, domestic and abroad. People who can afford them buy them.
I'd say Koreans are probably the closest to the Chinese, but Japanese manufacturers have fallen behind. Toyota spent too much time with hydrogen. Nissan? Honda? Mazda? None of them have a solid lineup of electric vehicles.
I appreciate Toyota's hybrids, but that is not the future and every model year that they try to delay, they are missing out on developing the technology, experience, internal expertise, and platform refinement.