They are surviving because of massive scale but they are losing ground.
> The only thing Toyota would need to wholeheartedly jump into EV is the supply chain and production capability for big battery packs.
So the only thing they need is the hardest part of the supply chain. At Toyota scale building that supply-chain is fucking gigantic. It takes a decade to build that.
All the battery companies already have large multi-year of-take agreements. And they are not building massive new capacity without new demand.
> but don't discount the possibility that batteries are not at the end of their evolution and early entrants might get burned by some new chemistry or form factor.
We haven't seen new form factors in many decades.
As for chemistry, everybody is working on that. Toyota has burned billions and achieved nothing.
Yes new chemistry are constantly coming in, but the reality is, each new chemistry innovation needs a decade or so to scale. And it mostly builds on existing supply chains and suppliers.
Take a look at things like silicon additives, they have been talked about for a long time, and it has been increasing. And it will continue to increase, but its not a magical pill that makes all existing battery factories obsolete.
Battery companies sell their new state of the art batteries to their long term partners first. And those partners are the first to learn of new innovations.
Tesla is stuck with a cylindrical battery supply chain because they built that out. Basically their undoing since their cars are crappy enough where they need to compete on price alone. They give away their margin by buying 3p prismatics for their bottom end offerings. So being first can and does burn you badly.