I wouldn't say they lost the plot as they really don't have much choice with the current inflated component prices. It's either increase the prices or discontinue the products.
Actually, mini PCs were cheaper before the prices went through the roof! A ~$250 CAD mini PC comes with everything included vs. everything being a separate "accessory" purchase. Power supply, case, cooling, SD card (or M.2 HAT + SSD, because the mini PC comes with an SSD).
[–] Rohansi 10 hours ago