Free things cost us far more than we realize, and that has left us deluded as to the appropriate cost of paid things. We're also incredibly reluctant to sacrifice for the greater good.

What is the value to society of having a search engine alternative that doesn't desperately mine and monetize every single thing about us they can?

It's not just a search engine subscription.

This could be a first step towards freeing us from advertising. An investment in an alternate vision that doesn't rely on rampant manipulation and consumerism.

The cost is, what, a few coffees per month? Can we afford to not support initiatives like this? We can steer away from a feudalist cyberpunk dystopia.

Yet, after all of that, I still don't want to pay $10/mo.