points by autoexec 2 days ago | 0 comments
Word of mouth is one of the the oldest ways and it can still be very useful. It tends to work best when your product is actually any good though. If you have a product that really is amazing you won't have to manipulate people into paying for it, and you won't be able to stop people from telling others about how great it is.
[–] cowlevel 2 days ago
[–] rationalist 1 day ago
The "lichess" name is terrible, the way the word itself looks is off-putting.
It's like why they use sharp points in the hazmat symbol, it just looks bad even if you don't know what it means.
[–] countWSS 2 days ago
the name matters, chess.com= automatically associates with something central about chess. (dot com)
lich-ess can be read as lich-chess or leeches, both leave repulsive associations,
effectively sub-conscious anti-marketing.
Despite lichess being better in every way except marketing, it's still #2.
It's very impressive word of mouth got it to #2, but marketing experts are marketing experts.