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points by matkoniecz 2 days ago | 0 comments

As ads are inherently adversarial I prefer in fact badly targeted ads.

I do not want ads matching my weaknesses and likely to convince me to buy anything.

My weakness is rain and getting wet.

I saw an ad for $30 water proof shoes at Costco.

I have no illusion that these are the most comfortable/durable shoe in the world, but I do believe that they are $30 and water proof.

I didn't know they existed because they are online only. But I'm very glad I saw this ad, especially with the el nino season coming up in california

I bought water proof shoes after measuring them in shop, 7th size/model variant I tried.

Doing it online, even with free returns, would be far more annoying.

We're not talking about the same thing.

I'm saying I didn't know those shoes existed, especially at that price point.

Are you claiming that you are fully aware of all the products in the world that would be a benefit to you?

Its a discovery problem, not a fulfillment problem.

> Are you claiming that you are fully aware of all the products in the world that would be a benefit to you?

No, but ads are not effective way of learning about them. Too much of lying and deliberately misleading info and manipulation.