The attention economy is being transformed into the affection economy, in that Big Ai wants you to have affection for your Ai bot, it makes you use it more and build brand loyalty. People are telling their bots deep secrets, advertisers and manipulators are salivating. Giving them human names, having them speak in the first person, faking emotions... all part of their game. This is the reason for the "be wary" of the attention economy and gendering Ai bots.

It's dangerous for humans, and using "he" is a slippery slope. Words are more powerful than we tend to acknowledge. Here's a good video that goes into it.

https://www.youtube.com/watch?v=OMiR-GxTrtM

Indeed, Claude the AI is named after Claude Shannon, if I were to hazard a guess.