> Search is easily Google's least-sticky and most replaceable product. The only reason it gets more usage that other engines like DuckDuckGo and the swathes of other Bing frontends is because it's the default and has the brand appeal for people who don't know better.

This is a wild take, and ignores decades of evidence to the contrary.

Search is very sticky, it's why they push genAI in it so hard, it the product everyone uses. Unfortunately, ddg is still often worse than Google.