Google is a company that is famous for its advertising business. It would be foolhardy to require proof that they are advertising. If they are not already doing it, it is highly highly likely that there are several teams working on it.
This is not different from standard SEO. You adjust the page to be more likely to select in the results. That's not the same thing as that LLM providers injecting explicit ads or steering results.
More-diffuse manipulation become possible too: The National Dairy Society or whatever can spend $ on generally boosting mentions that calcium is an essential mineral and that you can get it from certain drinkable sources.
Baking ads right into the weights would be extra evil, so they will probably do it. But, also, it would take me probably 10 minutes to write a skill to, say, call an API to retrieve advertising instructions and incorporate them into the output.
[–] coffeeindex 5 days ago
[–] panarky 5 days ago
[–] clickety_clack 4 days ago
[–] nativeit 4 days ago
I don’t think the burden of proof for seeming reasonably likely is terribly high. That it sounds very much like something they’d do seems sufficient.
[–] ragall 4 days ago
[–] jayd16 4 days ago
[–] harimau777 4 days ago
[–] jayd16 4 days ago
[–] kevin_thibedeau 4 days ago
[–] Personability 4 days ago
[–] SJMG 5 days ago
https://beomniscient.com/blog/the-9-best-llm-seo-agencies-fo...
[–] viraptor 4 days ago
[–] WarmWash 5 days ago
[–] fn-mote 5 days ago
Just wait for “$1000/mo for a 10% chance your product is mentioned in the AI summary for an auto parts search”.
[–] Terr_ 4 days ago
[–] 12_throw_away 4 days ago
[–] outside1234 5 days ago